London is a natural fit for us as a company and is a direct response for growing UK and European demand for our broad array of video encoding solutions. As we have reported previously, despite receiving no direct Euro-centric marketing in the past, London has been our top online revenue generating city for quite some time and by a significant margin (over challenger New York City) -- and Europe, overall, accounts for about 30% of all online revenues. Why? Because London (and Europe in general) is the home of significant video production, of course. Among other things, this is a clear indicator of the growing importance -- and opportunity -- of the international markets to us.
