Vid.vu is intended to be different:
(1) it is video-focused (we can't think of any others out there, hence the name which is pronounced "Vid View") -- and video's demands are different;
(2) it is a seamless feature of the upcoming Squeeze Server service (rather than another shortening destination service in and of itself);
(3) it is intended to address the specific needs and workflow of the enterprise and video professional (in other words, it falls squarely within our mission here at Sorenson Media) -- I like to call it a video workflow shortener rather than simply a URL shortener (read why by clicking this link for the press release);
(4) these Vid.vu shortened URLS can be customized (that means enterprise/business customers and developers can brand their video URLs;
(5) these Vid.vu shortened URLs are SEO optimized and trackable from a metrics perspective (again, fundamental benefits for the enterprise/business and developer ); and
(6) these Vid.vu URLs are, of course, shortened and, hence, more logistically practical for distribution across the board, including for social media campaigns.
That's what we think -- but, ultimately, it's about what you think. Let me know personally whether you find it to be a useful and compelling feature. Write a comment to my post or send a note to my attention at bizdev@sorensonmedia.com (I will definitely get back to you -- and appreciate your feedback).
And, stay tuned for our official Squeeze Server launch in the next several days -- we have been in private beta for several weeks and can't wait to hit the "live" button.
