YouTube Ain't Even 5 Years Old! Online Video Is Still a Toddler

In one of my last posts, I wrote something that I say all the time to anyone who will listen (and even to those who try not to!) -- i.e., online video is only in the 2nd inning of a 9 inning game. In other words, although online video already is such a pervasive part of our lives, it is still early, early, early -- as they say, "you ain't seen nothin' yet!"

How early?

This early -- it seems like YouTube has been here with us forever, doesn't it? But it ain't even 5 years old yet. Did you get that? YOUTUBE AIN'T EVEN 5 YEARS OLD YET!

So, although sometimes it seems like we've seen it all, the reality is that online video is just moving beyond its toddler years. Creators will amaze with new forms of high quality video content that we can't yet even imagine. This video will entertain. This video will showcase. This video will tell a story. And, most of all, this video will engage -- in a way that nothing else can. Not text. Not pictures.

That is the power of video.

And, that is why we have fun doing what we are doing in this industry.