Senin, 15 Februari 2010

Online Vid in Inning 2 and Long Tail Vid is Alive and Well

Online video is alive and well -- and, still early, early, early -- Inning 2 of a nine inning game. You want proof? Total videos viewed in the U.S. leaped from 14 billion to 33 billion in one year (December 2008 to December 2009). One year! Think about it -- we haven't even really begun to actively watch videos on mobile handsets.

And, long tail video thrives, with over 50% of all online video viewing falling outside the top 25 video sites according to comScore. This number will only grow each day, as virtually every business with an online presence will begin to prominently feature video -- front and center -- in the next couple years.

Of course, YouTube still has a strangle-hold on the lion's share, streaming more than 13 billion (that should be a capital "B"!) videos per month -- representing nearly 40% of total video streams. Number 2 site -- Hulu -- just crossed 1 billion.
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