Today, and due to heavy demand both from existing Sorenson Squeeze users and new users alike, we are officially introducing secure password protected workflow/video and customizable player options. Our one-of-a-kind browser-based client-side encoding -- simple drag and drop video with the full client-side power and quality of Squeeze -- also has been enhanced and is now significantly faster. Bottom line -- our customers spoke, so we listened. Click here to read the full press release that goes into more of the details.
So, why is Sorenson Media playing in this evermore-crowded video publishing platform space? For a number of critical differentiating reasons -- summarized simply, we are uniquely situated:
(1) only Sorenson 360 places quality first and foremost -- we uniquely bring the power of client-side encoding (all other services use server-side encoding), achieved through the world renown Squeeze encoding engine;
(2) we are uniquely focused on meeting the needs of video professionals and small-to-medium businesses (SMBs), a customer base we know well because we already have been meeting their needs for years with Squeeze -- in other words, we are not trying to be everything to everyone;
(3) we already have an existing massive customer base of Squeeze users who are hungry for us to provide a full end-to-end workflow solution -- they needed a one-stop quality shop, and they know they can get that from us because they have for years; so, unlike others, we don't need to start from "Customer Zero";
(4) we have been a pioneer in the online video world for 14 years -- we have been here, and we will be here; we have a long history of profitability, and our balance sheet is strong (no need to raise money). How many others in our space can say that?
Test drive Sorenson 360 for free -- and, let me know what you think by sending me a note at bizdev@sorensonmedia.com
