Why David Wins Against Goliath Every Time (In Our Hearts & Minds)

I run Sorenson Media -- a great company that stands apart (we believe) in a crowded space that includes some very big companies. We view ourselves as a David v. the establishment Goliaths. And, I have always liked being the David ... so much more rewarding (to read a great book about this, click on this link).

TechCrunch today writes a post about why it is so difficult for people to root for Davids. Virtually everyone likes the David. And, here's why -- click here. It is an interesting post to read with your Saturday morning coffee.