And, that promise is being realized so far. Vevo is now the #1 music video site in the country -- and #4 online video site overall. Not bad for a start. (Click on this link to read the Los Angeles Times' feature story about the company published today.)
But, although distribution is promising, will the service be able to effectively monetize? It's business model is purely advertising-based, and the company has no plans to change this any time soon. And, the company certainly ain't profitable yet.
... and speaking of profits in the online music game, then there's Pandora. Pandora just closed yet another round of VC funding (the amount of which is undisclosed). Up to this point -- with emphasis on "up to this point"! -- Pandora had raised $57 million, including a $35 million round less than one year ago! (More on this in my separate post coming now ...)