I was skeptical when the major media companies first concocted Hulu -- but, it has enjoyed surprising success. So much so that it has been under pressure by major media forces like Comcast to pare it back to become a shell of its former self (especially now that Comcast is taking a controlling interest in media giant NBC Universal, one of the primary investors in Hulu).
So, the question becomes -- will Vevo (the "traditional" music label response to YouTube) come to the Internet, see the promise of the Internet, and ultimately conquer?
One thing is certain -- with YouTube in tow, distribution reach will not be an issue. Stay tuned ...